Injectables have long been a popular alternative to cosmetic surgery to stave off the ageing process for women in their 40s, 50s and beyond. But now we’re seeing the emergence of a new type of patient who are all about the angles rather than anti-ageing.

Social media has been the big driver for this change in demand, as a certain look – higher, more rounded cheekbones, a glossier and plumper pout and a sharper, more defined jawline – has become highly desirable in selfies. Now, with a syringe of botulinum toxin or hyaluronic acid, a highly skilled and experienced aesthetic practitioner can carve a new jawline, alter the angles of a nose or build lips to new proportions.

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